based in BKN. eligible to work in the US and EU

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/imagine prompt: there are no strings on me

META GEN AI

Meta Gen AI
On September 2023, Meta introduced the world to dozens of AI you can talk to and learn from. And, follow on social media.

To bring these personas to life, we were tasked with developing the voice and social presence of each AI’s account on Instagram. In other words, if these AI were real, what would their feeds look like? I co-lead a team responsible for 11 different characters, with 6 already out there and 5 more to come. We covered it all – from crafting their stories and creating AI-generated images, to shooting original film content, and more – all while consistently releasing new stuff every week.


case study


meet the ai


 

There are many many many more. These are some of the ones my team and I personally worked on that are currently live.



Agency: Laundry Service
CCO: Matt Walton
ECD: Nath Mallon
CD's: Alejandro Castro & John Ta
Art & Copy: Kaelan Brown & Megan Adams